STS PARTNERS BRAND STANDARDS
Version 1.0
Internal Draft – Do Not Publish
BRAND POSITIONING
STS Partners is a specialized technology integrator focused on advanced optical imaging, near-zero-lux vision, stabilized camera systems, AI video enhancement, managed technical assets, and field deployment.
STS is not an engineering firm or a traditional manufacturer. We identify the right technologies, bring together the right partners, integrate complete solutions, and support successful deployment.
Brand Promise
Purpose-Built. Partner-Driven. Mission-Ready.
CORE MESSAGE
STS identifies the right technologies, brings together the right partners, integrates the complete solution, and supports successful deployment.
We solve operational problems through technology integration, not by manufacturing every component ourselves.
PRIMARY COLORS
STS Green
79B85A
Primary brand color.
Use for buttons, highlights, icons, and major accents.
Deep Green
49753A
Secondary green.
Use for headings, section backgrounds, borders, and darker accents.
Charcoal
111820
Primary dark background.
Use for hero sections and technical backgrounds.
Cyan Accent
61B7C7
Supporting accent only.
Use sparingly for links, technical labels, line accents, and interface highlights.
Light Green Background
F2F5F1
Soft section background.
White
FFFFFF
Primary page background and text on dark sections.
Body Gray
44515D
Primary body copy color.
COLOR BALANCE
Green is our primary identity.
Charcoal provides the professional technical foundation.
Cyan is an accent—not the dominant color.
Avoid heavy navy-blue designs.
Avoid camouflage styling or overly military visual themes.
TYPOGRAPHY
Headings
Montserrat
Bold or SemiBold
Clean, technical and confident.
Avoid decorative fonts.
Body Copy
Inter
Fallback:
Arial
Helvetica
System Sans Serif
Minimum body size:
17px
Comfortable line spacing.
HEADING HIERARCHY
H1
52–64px
Primary page message.
H2
38–44px
Major section heading.
H3
24–30px
Cards and subsection headings.
BUTTON STANDARDS
Primary Button
Background:
79B85A
Text:
111820
Rounded pill shape
Bold text
Examples
Request a Consultation
Discuss Your Application
Secondary Button
Transparent
Green border
White text on dark backgrounds
Dark text on light backgrounds
Examples
Explore Solutions
View Technologies
PAGE STRUCTURE
Every primary page should include:
- Hero
- One primary message
- Supporting proof
- Relevant technologies or services
- Strong call to action
HERO STANDARDS
Dark charcoal background.
Strong white headline.
Green company identifier.
One supporting paragraph.
Maximum two call-to-action buttons.
Optional subtle technical linework or optical graphics.
Do not stack multiple headlines that repeat the same idea.
CARD STANDARDS
White or Light Green background
Thin green border
Rounded corners
Green heading
Gray body copy
Cyan links
Consistent spacing
IMAGE STYLE
Preferred
Optical systems
Professional cameras
Low-light environments
Stabilized platforms
Field deployment
Technology integration
Testing
Operations
Partner technologies
Avoid
Business handshake photos
Generic AI artwork
Circuit board backgrounds
Random military stock photography
Overly futuristic graphics
WRITING STYLE
Professional
Direct
Confident
Technical without unnecessary jargon
No hype
No buzzwords
No unsupported claims
Focus on customer outcomes.
PREFERRED LANGUAGE
Use
Technology Integration
Deployment
Operational Capability
Field Ready
Specialized Expertise
Managed Technical Assets
Near-Zero-Lux
Advanced Optical Imaging
Stabilized Imaging
Partner Technologies
Avoid
Engineering Firm
Manufacturer
Revolutionary
Disruptive
Cutting Edge
One Size Fits All
Medical Imaging
Aviation as a personal brand
PRIMARY CALLS TO ACTION
Request a Consultation
Explore Solutions
Discuss Your Application
View Technologies
Request Integration Support
Contact STS
FOOTER STANDARD
STS Partners
Solutions
Technologies
Resources
Company
Contact
Privacy Policy
Terms of Use
Copyright
PRE-PUBLISH CHECKLIST
Before publishing any page verify:
✓ Colors match the standard
✓ Typography is consistent
✓ Heading hierarchy is correct
✓ Readability is excellent
✓ Buttons follow the standard
✓ One primary customer message
✓ Clear call to action
✓ Fully editable using the WordPress visual editor
✓ No custom HTML required for normal editing
MASTER DESIGN PRINCIPLE
Every page should reinforce one idea:
STS Partners helps organizations see farther, operate smarter, and deploy advanced optical technologies with confidence by integrating the best partner solutions into complete, field-ready systems.
Purpose-Built.
Partner-Driven.
Mission-Ready.